Project Sticker Shock is a community awareness campaign designed to educate adults who might purchase alcohol and illegally provide it to minors. The project unites youth, business owners, parents and law enforcement in a partnership striving for a common goal: to reduce underage drinking.
During Project Sticker Shock, students use posters and bright green stickers that read “It is illegal for any person 21 or older to purchase/provide alcohol to minors. Fines are up to $2,500 or 1 year in jail. SRSLYdexter.org,” to deter adults from buying alcohol for minors. Stickers are placed on cases of beer and wine coolers, and offered to staff to wear for the day. Posters are placed in store entryways to help increase awareness and demonstrate each business’s commitment to keeping alcohol out of the hands of minors.
Most kids in Dexter make healthy choices, and stay substance-free throughout middle and high school. But that’s not always how it seems. In fact, even though most Dexter teens don’t use drugs or alcohol, many assume “everyone is doing it.” More than half of teens in Dexter overestimate the number of kids their age that use drugs or alcohol.
The goal of SRSLY’s positive social norms campaign is to correct the misperception that “everyone” is doing it. Positive social norms showcase all the great things about Dexter teens, and reinforce the good decisions they’re making. Like the fact that 7 out of 10 Dexter teens say its’ wrong for their peers to use alcohol and marijuana and 3 out of 4 have never used marijuana. See? Everyone’s not doing it.
During National Red Ribbon Week, SRSLY will ask Dexter kids to think about the things in their lives that help them stay drug-free. An “anti-drug” can be anything – something you do for fun, someone you care about, a goal you are working towards, or knowledge of how drugs hurt your body, mind, and life. Using any form of media, students answer the question “What’s Your Anti-Drug?”
The Anti-Drug Media Contest spreads the message that kids in Dexter have many positive activities and influences in their lives that help them stay away from drugs. Their anti-drug posters, poems, videos, and stories tell the community that they have way too many good things going for them to mess up their lives with drugs or alcohol.